外贸精英催单秘籍：突破观望犹豫，抓住订单黄金时机！

年底将至，对于外贸人来说，这是一个重要的订单冲刺时机。在这个关键时刻，如何向国外客户催单成为一项关键任务。本文将分享催单的技巧，并附带销冠年底工作安排计划。同时，我们将引入Focussend，一款具有邮件自动化功能的工具，来优化邮件营销策略。

一、催单技巧

1. 掌握客户不下单的原因

1.1 观望和犹豫

对于观望和犹豫的客户，通过发送新款产品信息或分享成功成交的案例，引导客户看到潜在业务需求，从而促成成交。

1.2 价格因素

针对价格敏感客户，可以提醒他们现在是春节前，产品有优惠，或者解释海运费用上涨等原因，强调现在成交是相对低价的机会。

1.3 供应商比选

了解客户如何筛选供应商，提升自身竞争力，并在推介时突出自身优势，以获取商机。

1.4 对产品品质存在疑虑

针对品质疑虑，发送资质证明和工厂生产过程视频，通过证明产品的质量和可靠性来消除客户疑虑。

2. 销冠年底工作安排

2.1 春节前4周工作计划

第1周： 市场分析与客户沟通

第2周： 订单处理与生产协调

第3周： 物流与支持服务

第4周： 内部协作与文档准备

2.2 春节前最后几天工作安排

节日问候

团队协作

个人工作总结

2.3 春节期间工作安排

值班安排处理紧急情况

学习与提升利用节假日学习新知识

二、如何开口催单

1. 提醒客户即将而至的节假日

"Chinese New Year is around the corner, and since the factory is closed during the holiday, we’d like to help you plan the time in advance if your order is urgent."

2. 工厂生产需要排单

"Busy production is approaching. Kindly inform you that our factory is working at full capacity. The earlier you place the order, the sooner we can schedule the production plan."

3. 公司促销推广活动

"We wish if we can spare you a few minutes. Here is our super Spring Festival sale. The discount is even up to 30% off."

4. 公司清仓/清库存活动

"We would like to announce that we will be having a Spring Festival Clearance Sale. We will be offering up to 30% discount on all the items of the attached list starting from [开始日期] to [结束日期]. It's on a first-come, first-served basis."

5. 物流旺季需要排仓

"Because of the busy production season, we need to queue for the available shipping space. Please make your decision as soon as possible to avoid further delay."

三、催单邮件模板

邮件示例 1：

Subject: Secure Your Order Before the Spring Festival Rush - Act Now!
Dear [客户名称],
  I hope this message finds you well. With the Spring Festival on the horizon, I wanted to reach out and ensure that your inventory is well prepared for the upcoming seasonal demand. Our production schedule is filling up rapidly as we approach the holiday season, and we anticipate a significant increase in order volume in the coming weeks. To ensure that your orders are processed and delivered without delay, we kindly encourage you to place your orders before [具体的截止日期].
Placing your order now will not only secure your inventory but also provide you with a competitive edge in your market. With the pre-holiday rush, freight carriers may also experience delays, and by ordering early, we can work together to ensure timely delivery. Our team is ready to support you in finalizing your requirements and answer any questions you may have. We value our partnership and look forward to helping you maintain a smooth and successful operation during this busy period. Please do not hesitate to reach out for any assistance with your ordering process. We are here to ensure that your needs are met with the highest level of service.

Warm regards,
[你的名字]
[你的职位]
[你的公司名称]
[联系方式]

邮件示例 2：

Subject: Final Reminder: Place Your Orders Now to Avoid Spring Festival Delays
Dear [客户名称],
  As we rapidly approach our national Spring Festival holiday, I am writing to you with a gentle reminder about the upcoming production deadline. The festival period will commence from [具体假期开始日期],
during which our manufacturing facilities will be closed. We are committed to delivering your products on time, but to do so, we must receive your confirmed orders by [最后下单日期].
To facilitate a smooth transition and avoid any potential disruptions in supply, we encourage you to review your current stock levels and upcoming requirements. Your foresight in placing orders now will help ensure continuous availability of products for your valued customers. We understand that planning ahead can be challenging, but our team is here to assist you every step of the way. Please let us know if there are any projects or orders we can expedite on your behalf before our holiday shutdown. Thank you for your prompt attention to this matter, and we appreciate your understanding. We look forward to your orders and are excited to continue our fruitful cooperation in the coming year.

Best regards,
[你的名字]
[你的职位]
[你的公司名称]
[联系方式]
 

PS：在春节期间，尽管国内可能放假，但国外客户仍可能在工作，且春节回来是海外采购高峰，因此提前催单、保持通讯畅通非常重要。

四、Focussend功能介绍

· 邮件营销自动化，提升邮件精细化运营的打开率和转化率。

· 根据用户全生命周期制定连续的营销策略，多渠道联动，实现企业的降本增效。

· 利用标签、分组、评分系统形成用户360°画像，实现个性化的精准邮件营销。

· 监测邮件触达后的用户轨迹，接入智能表单，打通邮件与社交媒体和微信生态，优化客户全生命周期的邮件运营策略。

通过Focussend，企业可以清晰了解用户画像，提升邮件营销的精准度，搭载邮件用户生命周期营销策略，简易编辑器帮助轻松完成流程搭建，并通过邮件发送效果数据进行清晰可见的优化。

 

在这个充满挑战和机遇的时刻，合理运用催单技巧、制定周密的工作计划，并借助Focussend等工具的帮助，将为外贸人在年底取得更多的订单和商业成功创造更多可能性。让我们携手迎接新的一年，共创辉煌！